You Are Visiting FIFA's Web Site to Know the Schedule

question 103

Multiple Choice

You are visiting FIFA's Web site to know the schedule of the football World cup. On the top of the Web page showing the schedule, a small picture displays the official mascot and the text "Buy tickets for the World Cup now". This static exhibit provides the link to the official ticket booking Web site. Identify the type of advertisement used here.

• A) pay-per-click ad
• B) floating ad
• C) wallpaper ad
• D) superstitial
• E) banner ad

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Definitions:

Low-calorie Bread

A type of bread designed with fewer calories per serving than traditional bread, catering to diet-conscious consumers.

Segmenting

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Positioning

Repositioning a product or brand means strategizing its place in the market and consumer's mind, often in relation to competitors, through marketing, design, and messaging.

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets and understand consumer behaviors.