Your Firm Has Decided to Enter the International Market with Your

question 45

Multiple Choice

Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone. While discussing the marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?

• A) distributive marketing mix
• B) leveraged marketing mix
• C) adapted marketing mix
• D) engineering-driven marketing mix
• E) standardized marketing mix

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Definitions:

Part of Nature

An element or aspect that inherently belongs to the natural world, emphasizing the interconnectedness of all living and non-living things.

Global Organisational Learning

The process by which organizations develop, enhance, and manage knowledge across global boundaries to achieve competitive advantage.

Transnational Knowledge

Information or expertise that flows across national boundaries, contributing to global understanding and cooperation.