Companies Can Run the Same Marketing Communications Programs as Used

question 11

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

• A) product communications
• B) market development
• C) dual adaptation
• D) diversification
• E) communication adaptation

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Definitions:

First Hundred Days

Often refers to the beginning period of a presidential term in the United States, where the administration's goals, plans, and achievements are closely watched and assessed.

White Supremacist South

Refers to the historical period and ideological stance in the southern United States that promoted white dominance and racial segregation.

Northern African-Americans

African-American individuals or communities residing in the northern regions of the United States, often associated with migration patterns such as the Great Migration.

Liberal Intellectuals

Thinkers and scholars who advocate for progressivism, freedom, equality, and the expansion of civil rights, often engaging in political, social, and cultural analysis.