Examlex
After continuing crises in 1993, the EMS countries:
Mass Marketing
A strategy that aims to appeal to a large, broad audience by targeting the average consumer with general advertising messages.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through unique features.
Specific Customers
Targeted individuals or groups that a business aims to serve or attract with its products or services.
Customer Receives
The process by which a customer gets the product or service they have purchased.
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