What Is the Main Argument Put Forward by Economists Who

question 7

Multiple Choice

What is the main argument put forward by economists who are in favour of a slow and steady reduction of the US budget deficit?

• A) It eases the pain of lower demand and lower growth, at a time when unemployment is still very high.
• B) It eases the pain of a lower exchange rate and lower growth, at a time when unemployment is still very high.
• C) It eases the pain of a lower bond rate and a lower exchange rate, at a time when unemployment is still very high.
• D) It eases the pain of lower demand and lower exports, at a time when unemployment is still very high.
• E) It eases the pain of a lower exchange rate and a lower interest rate, at a time when unemployment is still very high.

Identify the strengths and weaknesses of various elements within the promotional mix.

Describe the challenges and opportunities facing direct marketing in global markets.

Explain the importance of consumer consent in direct and digital marketing.

Understand brand positioning strategies and their impact on consumer perception.

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Definitions:

Physiological

Physiological pertains to the functions and processes that occur within living organisms, providing a basis for understanding physical and biological needs.

Victor Vroom

Victor Vroom is known for his work on expectancy theory, which suggests that individual motivation is influenced by expected outcomes and the value placed on those outcomes.

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform or behave in a certain way if they believe that their actions will lead to a desired outcome.

Employee Motivation

The array of internal and external factors that stimulate workers to take actions towards achieving personal and organizational goals.