Examlex
A horizontal line on the back used for locating the fourth lumbar vertebra.
Marketing Mix
Blending the four elements of marketing strategy—product, distribution, promotion, and pricing—to fit the needs and preferences of a specific target market.
Differentiate
To recognize or ascertain what makes something or someone different.
Positioning
The process of establishing a brand or product's identity in customers' minds relative to competitors, focusing on perceptions, impressions, and benefits.
Integrated Marketing
A strategy that combines different marketing methods such as advertising, sales promotion, and social media for a cohesive campaign.
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