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It Is Estimated That Viruses Lyse Up to Half of All

question 74

True/False

It is estimated that viruses lyse up to half of all bacterial cells in the ocean each day.


Definitions:

Advertising Wearout

The phenomenon where repeated exposure to the same advertisement leads to reduced interest and effectiveness over time.

Exposure Wear-Out

The phenomenon whereby repeated exposure to an advertisement leads to decreased consumer response over time.

Habituation

The process by which an individual becomes accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Advertising Fatigue

A phenomenon where consumers become desensitized or indifferent to marketing messages after being exposed to them excessively.

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