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In the United States, freedom of expression
User-Generated Content
Content created and shared by consumers about a brand or product on digital platforms, which can influence public perception and brand reputation.
Branded Content
Content that is produced or funded by an advertiser or sponsor, aiming to promote brand values rather than directly advertise products.
Social Media Landscape
The dynamic environment of social media platforms that includes trends, behaviors, and the interaction between users and technology.
Implicit Cost
A cost that does not require the outlay of money; it is measured by the value, in dollar terms, of forgone benefits.
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