The Court's Ruling in Apple Computer V

question 18

Multiple Choice

The court's ruling in Apple Computer v. Franklin Computer Corp. established that

• A) computer hardware can be patented.
• B) computer software can be copyrighted.
• C) object programs can be copyrighted.
• D) the "look and feel" of a computer program can be patented.
• E) Apple Computer could not patent its desktop icons.

Understand how economic factors such as inflation and currency fluctuations affect consumer purchasing behavior.

Grasp the significance of ethnic diversity in shaping marketing strategies.

Understand the role of digital technologies and the internet in modern consumer behavior.

Comprehend the concept of purchasing power and how it varies across different income and education levels.

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Definitions:

GNP

Gross National Product, which is the total value of all goods and services produced by the residents of a country within a specific time period.

GDP

Gross Domestic Product, a measure of the total economic output of a country, representing the total value of all goods and services produced over a specific time period.

Natural Resources

Raw materials and components found in nature that can be used to produce goods and provide services, such as water, forests, and minerals.

Scarcer Over Time

indicates that a resource or good is becoming less available or more difficult to obtain as time progresses.