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What is the main difference between the APA General Ethical Principles and the Ethical Standards?
Public Relations Activities
Public Relations activities involve strategic communication processes that build mutually beneficial relationships between organizations and their publics.
New Media Opportunities
pertain to the possibilities for communication, interaction, and business that arise from digital platforms like social media, blogs, and websites.
Metric Tools
Quantitative measures used to assess, compare, and track performance or progress towards objectives over time.
Real-Time Adjustments
Making immediate changes or alterations in response to events as they happen, often used in marketing, broadcasting, and trading contexts.
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