What Advice Do Experts Provide for Successfully Implementing a Computer-Assisted

question 71

Multiple Choice

What advice do experts provide for successfully implementing a computer-assisted training program?

• A) It should maximize access, speed, and ease of use.
• B) It should exclude rewards such as money or time off.
• C) It should not vary media-using either audio or video.
• D) It should chunk instruction into segments of 30 minutes or more.

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Definitions:

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.

Health Insurance Premiums

The amount paid, usually on a monthly basis, for health insurance coverage.