Craig Is the Manager of a Company That Is Opening

question 102

Multiple Choice

Craig is the manager of a company that is opening a new branch of operations in another country. In a meeting set up to inform his employees of this news, he focuses on how this move is going to make the company more profitable but fails to address the employees' fears for job security. In this case, Craig has communicated ineffectively because he has

• A) ignored his receivers' viewpoint.
• B) encoded his message.
• C) not eliminated feedback.
• D) failed to eliminate noise.

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Definitions:

Line Employees

Workers directly involved in the operations of a business, contributing to the production of goods or services.

Technical and Professional Employees

Workers possessing specialized knowledge, skills, and qualifications in fields such as engineering, IT, law, and medicine.

Rites of Enhancement

Ceremonial activities or rituals intended to improve the status or position of an individual or group within an organization.

Mary Kay Cosmetics

An American multi-level marketing company that sells cosmetic products.