Discuss the Zero-Defects Approach and Total Quality Management (TQM)

question 75

Essay

Discuss the zero-defects approach and total quality management (TQM).

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Definitions:

Consumer Purchases

Transactions where individuals or households buy goods and services for personal use.

Personal Influence

indicates the effect an individual's characteristics, behaviors, or opinions have on others' attitudes or actions.

Word-of-Mouth

A form of marketing where information about products or services is transmitted from one person to another through verbal or written recommendations.

Countervailing Duties

Tariffs levied on imported goods to offset subsidies made to producers of these goods in their home countries.