Rita, the Sales Manager of a Large Multinational Company, Relies

question 68

Multiple Choice

Rita, the sales manager of a large multinational company, relies on her experience and instinct rather than quantifiable data to predict the future trends in the demand for their product. She says, "I think we should increase the inventory of our product by 20 percent. I feel there is going to be a huge spike in the next quarter." This scenario exemplifies the human compromise known as ________.

• A) bounded rationality
• B) subjective rationality
• C) stereotyping
• D) simplicity

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Definitions:

Merchandise

Goods bought and sold in the normal course of business, typically referring to products available for resale to customers.

Damaged

Refers to goods or items that are impaired, reduced in value, or made less useful due to wear, tear, or harm.

Sales Revenue

The total amount of income generated from the sale of goods or services related to a company's primary operations.

Contra Revenue Account

An account that is offset against a revenue account on the income statement.