Jennifer Is the Head of a Marketing Company

question 28

Multiple Choice

Jennifer is the head of a marketing company. She requests a group meeting with her employees to come up with a new marketing strategy. She decides to begin with a brainstorming session. Jennifer knows that although brainstorming sessions are generally effective, there can be some pitfalls as well. Which of the following steps can she take to avoid pitfalls?

• A) She can let the naturally talkative people dominate the conversation as they often come up with the best ideas.
• B) She can ask everyone ahead of time to come up with ideas for the marketing strategy.
• C) She can appoint mindguards who urge other group members to go along with the group.
• D) She can create an illusion of invulnerability to help the brainstorming process benefit from groupthink.

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Definitions:

Unconscious

The segment of the mind that remains beyond the reach of conscious awareness yet influences actions and feelings.

Rationalisation

A defense mechanism in which controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.

Unacceptable Behaviour

Actions or conduct deemed inappropriate or offensive in a given social context or by societal standards, warranting disapproval or correction.

False Excuse

A fabricated or insubstantial reason given to justify an action or decision.