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Which of the Following Is the First Step of the Osborne-Parnes

question 18

Multiple Choice

Which of the following is the first step of the Osborne-Parnes Creative Problem Solving process?


Definitions:

Marketing Research

A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas.

Problem Needs

Identifiable requirements or gaps that a target audience or market has, which can drive the creation of new products or services.

Unstructured Questions

Open-ended questions that allow respondents to answer in their own words.

Data Warehousing

The electronic storage of a large amount of information by a business, organization, or government, centralized for easy access and analysis.

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