Often, Supervisors and Employees Have Difficulty Being Creative Because They

question 3

Multiple Choice

Often, supervisors and employees have difficulty being creative because they are afraid their ideas will fail. A supervisor can overcome this barrier by

• A) asking employees to take the focus away from customer satisfaction.
• B) using bounded rationality.
• C) accepting that employee failures will occur.
• D) using groupthink.

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Definitions:

Base-Rate Information

Statistical information about the frequency or prevalence of a phenomenon, event, or characteristic within a given population.

Cognitive Map

A mental representation of one's physical environment and spatial orientation.

Prototype

An original model or preliminary version of a product from which other forms are developed or copied.

Availability Heuristic

A cognitive bias in which people judge the probability of events based on how easily examples come to mind, often leading to skewed perceptions of reality.