Being an Ethical Organization Helps in

question 38

Multiple Choice

Being an ethical organization helps in

• A) creating an artificial demand to sell goods.
• B) improving the conceptual skills of employees.
• C) reducing unnecessary process costs.
• D) maintaining a reputation for high standards.

Understand the concept and importance of market segmentation in business.

Identify the characteristics of an effectively segmented market.

Understand the purpose and components of a positioning statement in marketing.

Understand the evolutionary perspective on emotions and behaviors in humans and nonhuman animals.

---

Definitions:

Target Pricing

The practice of setting a price for a product based on what customers are expected to be willing to pay, often considering the competitive landscape and cost constraints.

Profit Leader

A company or business entity that dominates a particular market or industry in terms of profit generation.

Traffic Builder

A promotional activity or event designed to attract visitors or increase footfall to a certain location, such as a retail store or trade show booth.

Product-line Pricing

A strategy where different products within the same category are priced differently based on features, benefits, or cost of production.