Of the 20 Sales Executives at Orion Sales Inc

question 75

Multiple Choice

Of the 20 sales executives at Orion Sales Inc., James is the only one to be promoted to the position of supervisor. However, he realizes that it will be difficult for him to exercise authority over his subordinates because they see him as a colleague. In order to acquire power, James should

• A) make immediate changes in the department.
• B) associate with top-level managers to learn how to acquire power.
• C) ask his boss to officially announce his new position in the company.
• D) try to sort out any issues in the department all by himself.

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Definitions:

Cannibalized

When a new product or service significantly reduces the sales, market share, or demand of an existing product within the same company.

Existing Brands

Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.