An Approach to Segmentation That Identifies Consumers with Similar Needs

question 38

Multiple Choice

An approach to segmentation that identifies consumers with similar needs or purchasing habits even though they may be located in different countries is known as:

• A) behavioural segmentation.
• B) international segmentation.
• C) geographic segmentation.
• D) cross cultural segmentation.
• E) intermarket segmentation.

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Definitions:

Conversions

The act of changing the ownership or purpose of property or assets without the permission of the owner.

Trespasses

Acts of entering someone’s land or property without permission, which can be grounds for a legal claim.

Tort of Battery

This refers to a legal cause of action involving an intentional and offensive touching of another person without their consent.

Accidentally

Refers to an event or occurrence that happens without intention or planning.