The Final Step in the Development of a Positioning Strategy

question 103

Multiple Choice

The final step in the development of a positioning strategy is to:

• A) determine which product benefits consumers consider most important.
• B) communicate the position effectively to consumers.
• C) choose the actual positioning strategy.
• D) select the product benefit(s) to promote.
• E) evaluate the positioning strategy against criteria aimed at determining the potential success of the strategy.

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Definitions:

Flexible/Integrated Pattern

Approaches or systems that are adaptable and incorporate a variety of elements or structures, often in response to changing conditions or diverse needs.

Division Of Labor

The allocation of different tasks and responsibilities to different individuals or groups in a society, organization, or production process to increase efficiency.

Horticulture

The cultivation of crops in food gardens, carried out with simple hand tools such as digging sticks and hoes.

Agriculture

Intensive crop cultivation, employing plows, fertilizers, and/or irrigation.