Which of the Following Statements BEST Describes the Difference Between

question 18

Multiple Choice

Which of the following statements BEST describes the difference between age and life- cycle segmentation and generational segmentation?

• A) Age and life- cycle segmentation is a relatively straightforward segmentation strategy while generational segmentation is much harder to implement.
• B) Age and life- cycle segmentation assumes the effect of time, and generational segmentation is based on the effects of economic and social status.
• C) There are no differences between age and life- cycle segmentation and generational segmentation.
• D) Age and life- cycle segmentation assumes people are influenced by where they are in life, and generational segmentation assumes they are influenced by what they grew up with.
• E) Age and life- cycle segmentation is rigid and unchanging over time while generational segmentation changes with each decade.

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