If the Positioning Strategy Offers a Difference Not Offered by Others

question 11

Multiple Choice

If the positioning strategy offers a difference not offered by others or is offered in a sufficiently different way from others, it meets the criterion of:

• A) importance.
• B) superiority.
• C) profitability.
• D) pre- emption.
• E) distinctiveness.

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Definitions:

Aggregate Supply Curve

A graph showing the relationship between the total output produced by an economy and the price level for output, over a period.

Actual Price Level

The current index of prices for goods and services, reflecting inflation or deflation in an economy.

Short-run

A period in which at least one input is fixed while others can be varied to change the level of output.

Wage Rates

The standard amount of compensation a worker receives for labor, typically expressed per hour, day, or piece.