Online Behavioural Advertising Is BEST Described as Which of the Following

question 101

Multiple Choice

Online behavioural advertising is BEST described as which of the following?

• A) Targeting consumers who are heavy users of Internet and social media.
• B) Targeting ads to people who have behaved online in a way that indicates they are interested, or might be interested, in a product.
• C) An advertising campaign that uses ads placed in traditional media such as TV and magazines merely as a means of driving consumers onto relevant websites where they can place an order or find out more product information.
• D) Using data mining and online sources of information to segment the market and build rich consumer profiles.
• E) none of the above

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Definitions:

Language Acquisition

The process by which humans gain the ability to perceive, produce, and understand language.

Phonetic Similarity

The degree to which sounds are perceived as similar based on their acoustic properties, impacting language processing and memory.

Sensorimotor Stage

The first of Piaget’s stages, which lasts from birth to about 2 years of age, when infants construct an understanding of the world by coordinating sensory experiences (such as seeing and hearing) with motoric actions.

Cognitive Development

Involves the growth and change in intellectual capabilities, such as thinking, reasoning, and understanding, through childhood and adolescence into adulthood.