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A firm that seeks the lowest costs and prices in order to create the largest potential market would probably use:
Color Intensity
The strength or saturation of a color, indicating how vivid, rich, or muted it appears.
Contrast
The difference in luminance or color that makes an object or its representation in an image or screen distinguishable from other objects and the background.
Brightness
The level of light within an image or display, affecting how light or dark the visual appears.
Lightest Areas
Regions within an image or photograph that have the highest brightness or light intensity.
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