Examlex
The marketer is required to discover the major satisfaction buyers seek in each product class, the types of buyers who look for each benefit, and the major brands that deliver each benefit in segmentation that is:
Marginal Utility
The additional satisfaction or benefit received from consuming one more unit of a good or service.
Total Utility
The complete satisfaction received from consuming a particular quantity of goods or services.
Consumer's Income
The total amount of money earned by a consumer, influencing their purchasing power and spending behavior.
Equilibrium
A state of balance or stability within a system where opposing forces or influences are equal and cancel each other out.
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