Cosmetics Manufacturer, Colorlab Have Picked Up on a Recent Technological

question 54

Multiple Choice

Cosmetics manufacturer, Colorlab have picked up on a recent technological development which allows the company to offer female customers the opportunity to have lipsticks, blushers, eye- shadows and other cosmetics manufactured in custom- blended shades that perfectly match any sample of fabric. When Colorlab produces an eye- shadow for a young prospective bride in the same shade as her bridesmaids gowns, the company is engaging in which of the following?

• A) combination segmentation
• B) behavioural segmentation
• C) hyper segmentation
• D) micromarketing
• E) mass customization

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Definitions:

Bilateral Contract

An agreement involving two parties where each promises to perform an act in exchange for the other's act.

Return Promise

An agreement in a contract where one party promises to perform an action in response to the performance of a second party.

Objective Standard

An objective standard refers to a legal criterion that is based on factual measurements or external circumstances, rather than personal opinions or feelings.

Contractual Obligations

A legal duty that arises from agreements made between parties, requiring them to act or refrain from acting in certain ways.