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The Simms Corporation utilises lifestyle variables to segment its consumer markets. The firm is employing:
Lev Vygotsky
A Russian psychologist who made significant contributions to cognitive development, emphasizing the roles of social interaction and culture.
Abstract Thought
The ability to think about objects, principles, and ideas that are not physically present, involving complex processing of concepts rather than concrete objects.
Mental Categories
The classifications of cognitive information into organized groups in the brain, facilitating understanding and memory.
Simultaneously
Occurring, existing, or done at the same time as something else, indicating a concurrent action or event.
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