If Marketing Researchers Are Looking at Benefits- Sought, Use Occasions

question 115

True/False

If marketing researchers are looking at benefits- sought, use occasions, or brands, they are basing their market segmentation on consumer characteristics rather than consumer responses.

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Definitions:

Population

A group of individuals, objects, or events that share common characteristics and are studied in statistics to draw inferences about their properties.

Sample

A subset of individuals or objects taken from the population of interest, used for statistical analysis.

Simple Random Sampling

A sampling method where each member of a population has an equal probability of being selected into the sample.

Sample Mean

The sample mean is the average value of a sample of data, calculated by summing all data points and dividing by the number of points.