Generally, Marketers Who Desire to Give Their Products or Brand

question 143

Essay

Generally, marketers who desire to give their products or brand a "personality" must be prepared to make rather strong, explicit statements in order to be sure that the desired personality is clearly communicated. What practical problems are likely to attend such efforts?

Grasp the concept of stages and patterns of development across the lifespan.

Distinguish between continuous and discontinuous views of development.

Acknowledge the impact of early experiences on lifelong development, including the concept of sensitive periods.

Evaluate the contributions of various theoretical frameworks to understanding human development.

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Definitions:

Reactive Aggression

An impulsive retaliation for another person’s intentional or accidental hurtful action.

Gender Differences

Differences in male and female roles, behaviors, clothes, and so on that arise from society, not biology.

Phallic Stage

Freud’s third stage of development, when the penis becomes the focus of concern and pleasure.

Electra Complex

A psychoanalytic concept proposing a girl's psychosexual competition with her mother for possession of her father.