The Final Step in the Development of a Positioning Strategy

question 103

Multiple Choice

The final step in the development of a positioning strategy is to:

• A) determine which product benefits consumers consider most important.
• B) communicate the position effectively to consumers.
• C) choose the actual positioning strategy.
• D) select the product benefit(s) to promote.
• E) evaluate the positioning strategy against criteria aimed at determining the potential success of the strategy.

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Definitions:

Pregnancy

The period during which a fetus develops inside a woman's uterus, usually lasting around 40 weeks from the last menstrual period to childbirth.

Health Care Provider

A professional who offers preventive, curative, promotional, or rehabilitative health care services in a systematic way to individuals, families, or communities.

Adolescent Behavior

Patterns of conduct or actions associated with individuals in the adolescence stage of development, typically characterized by rapid emotional and physical changes.

Psychosocial Development

The theory proposed by Erik Erikson that describes how individuals evolve emotionally and socially through a series of eight stages from infancy to adulthood.