When a Company Is Seeking to Determine Which Point or Points

question 67

Multiple Choice

When a company is seeking to determine which point or points of difference to promote, it should look at several key critera. Which of the following is NOT one of the criteria for an effective point of difference?

• A) For customers, it should deliver more for less.
• B) It should be valuable to target buyers.
• C) Buyers should be able to afford to pay for the point of difference.
• D) It should be distinctive among competitors.
• E) It should be difficult for competitors to copy.

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Definitions:

Customer

An individual or entity that purchases goods or services from a company.

Job

A specific piece of work or task undertaken for payment or to achieve a particular result, often within the context of employment or contracting.

Owner's Withdrawals

Money or other assets taken out of a business by the owner for personal use, not considered a business expense.

Owner's Equity

The residual interest in the assets of a company after deducting liabilities, representing the owner's claim on the business assets.