Buyers Are Divided into Different Groups Based on Social Class

question 97

Multiple Choice

Buyers are divided into different groups based on social class, lifestyle, or personality characteristics in segmentation that is:

• A) socioeconomic.
• B) sociographic.
• C) demographic.
• D) psychographic.
• E) cultural.

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Definitions:

Subcultures

Groups within a larger culture that have their own distinct norms, values, and lifestyles.

Brand Public

The community or demographic segment that actively interacts with, supports, or follows a particular brand.

Cultural Insider

describes someone who is deeply familiar with and part of the unique traditions, values, and behaviors of a specific culture.

Communal Brand

A brand strategy that emphasizes community-building and engagement to create strong, loyal relationships between consumers and the brand.