Supermarket Chain, IGA, Prides Itself on Flexibility to Customise Merchandise

question 51

Multiple Choice

Supermarket chain, IGA, prides itself on flexibility to customise merchandise assortment at the store level to meet the needs of consumers in specific geographic areas. Indeed, this point of difference forms a core part of all IGA's promotions. Which of the following BEST describes IGA's approach to segmentation?

• A) differentiated
• B) individual
• C) local.
• D) concentrated
• E) undifferentiated

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Definitions:

Evicted

The legal process by which a tenant is expelled from rented property, usually due to violation of a lease agreement.

Rent

Rent is a payment made by a tenant to a landlord in exchange for the use of a property, such as a house, apartment, or commercial space, for a specified time.

Evict

The legal process by which a landlord removes or forcibly ejects a tenant from rental property, typically due to violation of a rental agreement.

Pay the Rent

The act of compensating a landlord for the use of their property.