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Mini Case 9- 1

question 16

Multiple Choice

Mini Case 9- 1
A group of investors are thinking of starting a for- profit institution to be called Heaven University. They have identified a small segment of society that is displeased with the high cost of HECS or upfront fees and is willing to forego all social and sporting extracurricular activities in order to get an inexpensive, quality education in three years. The university investors will advertise nationally. Its target audience is individuals between 18- 40 years of age, who have either never undertaken a University degree or who failed to complete a degree commenced within the last ten years. The investors want to attract students who are currently working at a job with which they are dissatisfied. Heaven will only offer three degree programmes, which cannot be modified to individual student needs. Research has shown that these are degrees that this market segment repeatedly seeks. Students can earn their degrees over the Internet and only have to attend a one- week seminar on campus twice a year.
-Refer to Mini Case 9- 1. Which of the following approaches BEST describes the university's approach to segmentation?

Definitions:

Visual Aids

Tools such as charts, graphs, videos, and models used to enhance the presentation of information by making it more visually appealing and easier to understand.

Cross-cultural

Pertaining to or considering the differences and similarities among various cultures, often to inform practices in global contexts.

Non-verbal Communication

the process of conveying information or expressing thoughts and feelings without using spoken words, through gestures, body language, facial expressions, and other visual cues.

Language Interpreters

Professionals who convert spoken or sign language from one language to another to facilitate communication.