Cosmetics Manufacturer, Colorlab Have Picked Up on a Recent Technological

question 54

Multiple Choice

Cosmetics manufacturer, Colorlab have picked up on a recent technological development which allows the company to offer female customers the opportunity to have lipsticks, blushers, eye- shadows and other cosmetics manufactured in custom- blended shades that perfectly match any sample of fabric. When Colorlab produces an eye- shadow for a young prospective bride in the same shade as her bridesmaids gowns, the company is engaging in which of the following?

• A) combination segmentation
• B) behavioural segmentation
• C) hyper segmentation
• D) micromarketing
• E) mass customization

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Definitions:

Common Good

A concept that suggests certain goods, advantages, or benefits should be shared among all members of a society or community.

Cooperation

The process of working together towards a common goal, often involving shared efforts, resources, and decision-making among individuals or groups.

Group Situations

Scenarios or contexts in which individuals interact within a group, influencing and being influenced by each other.

Zimbardo

Refers to Philip Zimbardo, a psychologist known for conducting the Stanford prison experiment, which explored the effects of perceived power and authority on behavior.