Manufacturers of the Up- Market Motor Vehicle, Lexus, Target Wealthy

question 127

Multiple Choice

Manufacturers of the up- market motor vehicle, Lexus, target wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of:

• A) geographic segmentation.
• B) psychographic segmentation.
• C) intermarket segmentation.
• D) loyalty segmentation.
• E) international marketing segmentation.

Identify the implications of management decisions on labour relations and employee well-being.

Understand the impact of unions on labour legislation, HR policies, and practices.

Understand the primary motivations and processes involved in unionization.

Recognize the roles of employees, managers, and unions in the organization and unionization process.

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Definitions:

Retailer Liability

This pertains to the legal responsibility of retailers to ensure that the products they sell are safe and meet specific standards to protect consumers.

Kansas City Royals

A Major League Baseball team based in Kansas City, Missouri, known for their competitive games and loyal fan base.

Res Ipsa Loquitur

A legal doctrine that allows for the presumption of negligence in a lawsuit, given the type of accident or injury could not have occurred without negligence.

Negligence

Failure to exercise the care that a reasonably prudent person would exercise in similar circumstances, resulting in harm.