The Simms Corporation Utilises Lifestyle Variables to Segment Its Consumer

question 35

Multiple Choice

The Simms Corporation utilises lifestyle variables to segment its consumer markets. The firm is employing:

• A) corporate variables.
• B) geographic variables.
• C) psychographic variables.
• D) demographic variables.
• E) behaviouristic variables.

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Definitions:

Molecules

The smallest particle of a chemical element or compound that can exist independently while retaining all the properties of that element or compound.

Oil-immersion Lens

A microscope lens used with a drop of oil to increase the resolution and magnification by decreasing light refraction.

Fine Focus Knob

A control on a microscope that allows for the precise focusing of the specimen at high magnification.

Concentration Gradient

The process by which molecules move through a solution or gas from an area of higher concentration to an area of lower concentration.