Most Marketers Refuse to Use Gender as a Segmentation Variable

question 133

True/False

Most marketers refuse to use gender as a segmentation variable for fear of an adverse public reaction.

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Definitions:

Secure

The condition of being protected from or not exposed to danger, risk, or anxiety; having a sense of safety.

Subordinates

Individuals who are lower in rank or position in an organizational hierarchy and typically report to someone with higher authority.

Stir Up

To provoke or evoke a reaction, emotion, or movement.

Systems Theory

An interdisciplinary theory about the nature of complex systems in nature, society, and science, aiming to understand how such systems function and adapt.