Examlex
Which of the following statements about the business market purchasing decision process is true?
Self-enhancing
Refers to behaviors or cognitive processes that lead to an inflated or overly positive self-perception.
Affiliative
Relating to, characterized by, or fostering a association or connection based on shared interests or social bonds.
Aggressive
Exhibiting behavior that can result in harm to others, either physically or verbally.
Self-defeating
Engaging in behaviors or thought patterns that hinder one's own success or well-being.
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