Joe Is Currently Searching Through Trade Directories, Doing a Computer

question 48

Multiple Choice

Joe is currently searching through trade directories, doing a computer search of potential suppliers and phoning around other companies asking for recommendations. Which stage of the business buying process is Joe MOST likely to be engaged?

• A) Problem recognition
• B) General need description
• C) Information/supplier search
• D) Product specification
• E) Proposal solicitation

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Definitions:

Illegal Immigrants

Individuals who enter or reside in a country without the permission or legal authorization from that country's government.

Recession

A period of temporary economic decline during which trade and industrial activities are reduced, generally identified by a fall in GDP in two successive quarters.

Developing Economies

Economies characterized by low income, limited industrialization, and moderate to high population growth. These economies are in the process of experiencing significant structural changes and economic development.

Literacy Rates

The percentage of a population aged 15 and above that can read and write with understanding a short simple statement about their everyday life.