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The Knoll Textile Company Has Drawn Up a List of the Desired

question 24

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The Knoll Textile Company has drawn up a list of the desired attributes for suppliers of zippers and fasteners to be used in a line of children's fashion. To date the list includes the following criteria: delivery reliability, price and supplier reputation. Knoll is MOST likely to be in which stage of the business buying process?


Definitions:

Unique Attitude

A distinctive perspective or way of thinking that sets an individual apart from others.

Cultural Competency

An appreciation for cultural differences that affect communication and the ability to adjust one’s communication style to ensure that efforts to send and receive messages across cultural boundaries are successful.

Market Share

The portion of a market controlled by a particular company or product.

Executives

High-level managers or officers in an organization responsible for making major decisions and overseeing operations.

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