In Low- Involvement Purchases, Consumers Often Skip or Reverse Some

question 11

Multiple Choice

In low- involvement purchases, consumers often skip or reverse some of the stages of the:

• A) evaluation of alternatives.
• B) buyer decision process.
• C) information search.
• D) pre- purchase trial.
• E) none of the above

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Definitions:

Training Costs

The total expenses incurred in the design, development, delivery, and evaluation of training programs.

Training Design

The planned, systematic layout and structure of a training program, including objectives, delivery methods, materials, and assessment tools.

Modality Principle

A guideline in multimedia learning that suggests people learn better from words and pictures when the words are spoken rather than presented in text form.

Audio Technology

The use and application of equipment and software for recording, reproducing, and manipulating sound.