Research Designed to Probe Consumers' Hidden, Subconscious Desires And/or Drives

question 120

Multiple Choice

Research designed to probe consumers' hidden, subconscious desires and/or drives is BEST described by which of the following?

• A) quantitative research
• B) ethnographics
• C) neuromarketing
• D) motivation research
• E) qualitative research

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Definitions:

Biological Predisposed

Refers to the inherent tendency of an organism to develop certain traits or behaviors based on genetic factors.

Evolutionary Psychologists

Researchers who study the evolutionary basis of human behaviors and mental processes.

Genetic Predispositions

The inherited genetic patterns that influence the likelihood of developing certain diseases or behaviors.

Romantically Attracted

Feeling drawn towards another individual in a manner that involves emotional intimacy and desire for a romantic relationship.