When Consumers Are Highly Involved with an Expensive, Infrequent or Risky

question 91

Multiple Choice

When consumers are highly involved with an expensive, infrequent or risky purchase, but see little difference between brands, they are said to be undertaking which type of purchase situation?

• A) high engagement buying behaviour
• B) habitual buying behaviour
• C) complex buying behaviour
• D) variety seeking buying behaviour
• E) dissonance reducing buying behaviour

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Definitions:

Future Liability

A financial obligation or debt that a company is required to pay at a future date.

Income Tax Expense

The total amount of income tax a company is required to pay to the government, reflected as an expense in its income statement.

Deferred Tax Asset Valuation Allowance

A contra-asset account used to decrease the value of deferred tax assets if it is more likely than not they will not be realized.