Why Is an Understanding of Perception Essential to Marketing Success

question 69

Essay

Why is an understanding of perception essential to marketing success? Discuss the implications of selective exposure, selective distortion, and selective retention for the advertiser.

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Definitions:

Test Administration

Tests should be administered appropriately as defined by the way they were established and standardized. Alterations to this process should be noted and interpretations of test data adjusted if conditions were not ideal.

Confidentiality

An ethical (not legal) obligation to protect the client's right to privacy. There are some instances in which confidentiality should be broken, such as when clients are in danger of harming themselves or someone else.

Legal Right

Established principle or regulation recognized and enforced by law that grants or restricts actions and grants entitlements to individuals.

Federal Law

A body of rules and regulations enacted by the federal government of a country to govern the behavior of its citizens and organizations at the national level.