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Briefly describe the various roles a person may play in the buying decision process. Which role(s) would be of greatest significance to the marketer? What practical problems would the marketer face in attempting to use this model?
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A form of hockey played on a hard surface using a ball or puck, often in a non-regulation size area, without ice.
Symbols
Objects, figures, or designs that represent or stand for something else, usually an idea, belief, or entity.
Company's Culture
The shared values, beliefs, norms, and practices that characterize an organization and guide the behavior of its members.
Rituals
Established sequences of activities or ceremonies performed in a prescribed manner, often with symbolic significance.
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