Complex Buying Behaviour Is MOST Likely to Occur in Which

question 100

Multiple Choice

Complex buying behaviour is MOST likely to occur in which of the following situations?

• A) low involvement purchases where the consumer perceives significant differences between brands
• B) high involvement purchases where there is a significant perceived difference between brands in the category
• C) low involvement purchases where the consumer has little prior knowledge of the category or the brand
• D) institutional purchasing where a committee or group of persons is responsible for purchasing
• E) expensive, high risk, high involvement purchases where consumers perceive only minor differences between brands in the category