In Terms of Psychographics or Value Segments, the Group Which

question 52

Multiple Choice

In terms of psychographics or value segments, the group which accounts for about 17 per cent of the population and is characterised by people who feel they have made it and can reflect this achievement in their homes, cars and choice of holiday location. This is a description of which values segment?

• A) Visible Achievement
• B) Something Better
• C) Real Conservatives
• D) Socially Aware
• E) Look At Me

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Definitions:

Id Impulses

The instinctive and primitive behaviors and urges that are derived from the id part of the psyche, according to Freudian theory.

Superego

In psychoanalytic theory, the part of the personality responsible for ideals, moral standards, and conscience.

Rorschach Inkblot Test

A projective psychological test consisting of inkblots to analyze a person's personality structure and identify emotional disturbances.