Consumers, Engaged in Low- Involvement Purchase Decisions Where They Perceive

question 43

Multiple Choice

Consumers, engaged in low- involvement purchase decisions where they perceive significant differences between brands in the category, are highly likely to engage in brand switching. This purchase situation is known as:

• A) high engagement buying behaviour.
• B) variety seeking buying behaviour.
• C) dissonance reducing buying behaviour.
• D) habitual buying behaviour.
• E) complex buying behaviour.

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Definitions:

Ecosystems

Communities of living organisms interacting with each other and their physical environment, functioning as a unit.

Eco-Friendly

Practices or products designed to have minimal impact on the environment, promoting conservation, reducing pollution, and supporting sustainable living.

Teleconferencing

A method of communication whereby participants in different locations are able to have a meeting through telephone or video links.

Economic Development

The process by which a nation improves the economic, political, and social well-being of its people.